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Sheraz Khan

Experienced Search Engine Optimization Manager

[email protected]
647-607-3312
linkedin.com/in/ksheraz

Using the power of data and technical expertise, I help organizations turn searchers into buyers by utilizing the hidden power of Search Engine Optimization. With 6+ years of experience in the digital industry, I strive to bring the best in myself and the people around me, with a relentless focus on personal and professional growth.

Core Skills

Search Engine Optimization (SEO): Experience managing organic search campaigns for local, national, and international clients across a diverse set of industries (SaaS, Finance, eCommerce, B2B, & Hospitality).

Research & Data Analysis: Utilizing industry-leading tools; developed SEO strategies using the latest data on user intent, keyword search volume, backlink profiling, and search engine algorithm updates.

Web Analytics & KPI Reporting: Processing and presenting analytical data such as organic traffic and Search Engine rankings to all stakeholders, as well as, building upon and improving the SEO strategy.

UX & Web Development: Advance knowledge in HTML, CSS, and JavaScript, with experience in planning and executing changes to client web properties alongside in-house developers.

Professional Experience

Bank of Montreal
Toronto, ON
SEO Manager, Wealth & Investments
September 2023 - Present
  • Currently leading Search Engine Optimization for the Wealth & Investments lines of business at BMO
  • Planned, researched, and executed SEO tactics to drive new acquisition across each line of business
  • Collaborated directly alongside in-house developers, content strategists, and UX designers to bring ideas to life
  • Developed strategic briefs for content that drove new organic traffic and conversions on BMO.com
  • Consulted directly with Senior Leadership on allocating resources for high-impact SEO opportunities
  • Guided the development team in addressing & improving on Technical SEO performance across BMO.com
  • Created monthly SEO performance reports based on Ahrefs, Adobe Analytics, STAT, and Search Console data
  • Developed new internal processes & guidelines to help improve on team proficiency and strategic direction
Metrolinx
Toronto, ON
SEO Specialist (Contract)
March 2023 - September 2023
  • As SEO Specialist, my role primarily focused on Technical SEO, along with content development & strategy
  • Developed and presented an SEO strategy that would drive new organic traffic across the transit marketing funnel
  • Conducted full-scale audits for our primary domains, working alongside in-house and external development teams
  • Educated the brand teams, web devs, and in-house content specialists on the latest SEO best practices
  • Provided on-going support with keyword research for landing pages and blog content to help drive organic traffic
  • Informed the Senior Management Team with monthly SEO progress and performance reports
Directive Consulting
Remote
Senior SEO Strategist
August 2022 - November 2022
  • Clients: Amazon AWS, AppTweak, RoboKiller, Freeway Insurance
  • Consulted medium to large Enterprises on the latest SEO strategies, from research to execution across the funnel
  • Guided stakeholders in developing a North Star Metric; a direct SEO result that will help impact the bottom line
  • Conducted full-scale audits to ensure client web properties have a strong Technical SEO foundation
  • Researched keywords that addressed the entire customer funnel, starting from informative blog posts that target top searched topics, to landing pages that increase brand exposure and help drive qualified leads
  • Partnered with cross-functional teams including product, engineering, and content to align SEO initiatives with broader digital marketing goals and ensure seamless implementation across platforms.
ThoughtExchange
Remote
Demand Programs Specialist, SEO & CRO
October 2021 - July 2022
  • With a successful SEO program launched in 2021, I took on the new role of Demand Programs Specialist
  • Reimagined the digital marketing machine by incorporating UX & conversion rate optimization across the funnel
  • Managed and developed the first of several conversion focused landing pages to drive new inquiries & demoes
  • Re-launched the Resource Library, with user journey and Technical SEO considered as key components for success
  • Collaborated with marketing and sales teams to align SEO-driven inbound traffic with lead nurturing efforts, helping improve conversion rates and pipeline quality across key audience segments.
ThoughtExchange
Remote
SEO Specialist
October 2020 - October 2021
  • Lead the organic search strategy from the ground up as the first SEO Specialist at ThoughtExchange
  • Introduced and built a cohesive strategy across the three strategic pillars of SEO; fixing on-page technical debt, developing a content strategy, and creating a plan to boost authority within the marketplace
  • Worked alongside key stakeholders, including in-house web developers, content writers, and an external PR agency to bring the SEO strategy to life
  • Provided quarterly reporting to the CMO & Sr. Director of Marketing on SEO performance and progress
NAV43
Toronto, ON
SEO Specialist
May 2018 - May 2020
  • Managed a portfolio of clients, ranging from local small businesses, e-commerce, and enterprise software
  • Strategized each SEO campaign around the goals of the client; this includes an in-depth competitor and keyword analysis during the onboarding phase of each engagement
  • Assisted SEO Director in managing overall client relations, execution of strategy, and daily health checks
  • Maintained strong proficiency in industry standard tools, including Google Analytics, Search Console, Data Studio, Ahrefs, Rank Ranger, and Screaming Frog

Education

Toronto Metropolitan University, Ted Rogers School of Management
Toronto, ON
Master of Business Administration (MBA)
September 2024 - August 2026
  • Entered the 2024–2026 cohort at TRSM, with the goal of developing management skills at the senior level
  • Courses throughout the program will focus on Strategy, Consulting, Innovation, Management, and Data Analytics
  • Beyond regular course work, student associations and case competitions will be a key component to building my confidence within the business world, along with developing new relationships and expanding on my network
OCAD University
Toronto, ON
Certificate - User Experience (UX) Design & Development
September 2019 - April 2020
  • Learned the inner workings of effective UX Design as it applies to SEO and CRO
  • Grasped core web development skills, including a foundation in HTML, CSS, and JavaScript
  • Gained an understanding of how UX Design pertains to accessibility and inclusiveness
Toronto Metropolitan University, Ted Rogers School of Management
Toronto, ON
Bachelor of Commerce - Marketing Management, Geography
September 2015 - May 2017
  • Learned theories learned within marketing, research, statistics, and finance, as well as applied my learning throughout the program with team projects (business plans, marketing plans, professional selling)
  • Volunteered towards student-led initiatives, including Enactus TMU and the TMU Marketing Association
  • Started my inner passion for all things digital during, learning the basics of web development, web hosting, CMS management, and SEO